Our Focus Areas


We support our clients to launch products designed specifically for their industry needs and exceed user expectations.



Our team has worked with the City of Toronto and Richmond Hill to leverage technology in order to modernize the experience between staff and community members.

How we can support you

Discover customer needs

Our user research methodologies ensure that we are delivering the most relevant solutions for your customers.

Strategize for the digital world

Whether you are working with a new or existing product, we help build the roadmap for creating effective, scalable digital experiences.

Optimize your products and services

Through data-driven recommendations which focus on eliminating user pain points, we identify opportunities to improve the overall customer experience.

Reimagine your brand experience

Our team’s expertise can help you discover ways to innovate your existing product in order to support your vision for the future.

Our Partners and Projects


Transforming a City, one community at a time


#1 App for Contractors in North America

Fidelity National Financial

How we help Fortune 500 companies launch their digital products?

Have a project for us?

Let's Chat

Looking to collaborate?

Get in touch with us!

Contact us

  • hello@ideatheorem.com
  • +1 (416) 655 2935

Visit Us

  • 140 Yonge St. Suite, #200, Toronto, ON M5C 1X6, Canada
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