Insights
Read our latest articles about UX, UI and development below
How to conduct usability testing during a pandemic?
Usability testing allows us to identify usability issues as it’s crucial because it equally impacts all users, regardless of their ability.
A Guide to UX Competitors’ Analysis for User Research
UX competitor analysis is a useful user research method that focuses on understanding your products’ competitors, essentially helping you better understand your market and goals.
Usability Testing Vs. User Testing – Why it is important?
We’ll break down the difference between user testing and usability testing – and explain why each one is important.
Idea Validation Checklist
Companies should focus on validating idea(s) in order to determine its success rate. In this article, we will discuss the process of idea validation prevent negative results, both from business and customer perspectives.
How a UX Audit can improve the Website’s user experience?
A user experience (UX) audit ensures that a website is free from potential issues that may hinder user’s experience.
In A/B Testing We Trust
In A/B Testing we trust, human behavior surprises the best of us.
My Target Audience is Everyone
When you work closely with startup founders or executives who are looking to take over the world with […]
A Guide for Creating Personas for Lean UX
Traditionally, companies created products based on the demographics and market segmentation with features and functionality catering to a larger […]
No User Research is like hitting a target without bulls-eye
People don’t understand that without user research it is like hitting a target without a bulls-eye. It affects the entire strategy of the product from its conception to delivery.
