we design extraordinary customer experiences

Our Work

Our Capabilities

User Interface Design
- Design Systems
- Rapid Prototyping
- Wireframing
- Clickable Prototypes
- Information Architecture
User Research
- User Interviews
- Personas
- Customer Journey Mapping
- Usability Testing
- UX Audits
- Empathy Mapping
Development
- SAAS Platform
- Progressive Web App
- Mobile App
- Website & eCommerce
- APIs & Integrations
- QA, Test & Delivery Automation

Our Happy Clients

A Trusted Healthcare Partner – Canada’s Largest Lab Provider

See how we helped over 3.1 million Canadians access lab results and organize appointments

Transforming a City, One community at a time

Digital Transformation of a Community Center

A Legacy Reinvented

See how we revamped their website based on our UX Audit recommendations.

Green P Parking, the Toronto Parking Authority

See how we enhanced User Experience (UX) and improved app usability for over 1.3 million users

Building a Smarter PartnerWorld for Co-Marketing

Implementing UI / UX improvements for complex partner portals used worldwide

Online Platform for Underwriters

See how we helped Enterprise enhance their internal apps to stay competitive & agile

Testimonials

The Idea Theorem™ team worked efficiently to host focus group sessions and supported conducting a customer survey to gather and synthesize insights and recommendations in a digestible and insightful manner.

Sasha Rana
Director of Customer Experience & Marketing

Idea Theorem has created a visually appealing, user-friendly product that is designed specifically for our unique needs. As we use the system and discover tweaks that are needed, Idea Theorem is fast to reply and adjust the program as needed. I look forward to the efficiency, better customer service, and administrative ease this will provide.

Rebecca Keenan
Director of Human Resources

Thank you for all your work on this project. I know the timelines were short and requirements limited so we appreciate your co-operation and respect within our limited framework. We will take the designs and use them to guide our future vision of the product.

Dorothy Combers
AVP, Analytics