User Research

Design meaningful solutions that help users with their day-to-day tasks by understanding their backgrounds, demographics, behaviours, needs and pain points.

What We Offer

Idea Theorem™ helps businesses meet their customers' expectations and business objectives through user research

Through our user research methodologies, we design human-centered digital solutions that are optimized for all devices. You will also be able to get specific insight into your customers and their experiences with your product.

Empathy Phase™ UX Audit Usability Testing

Empathy Phase™

We help ensure that your product effectively caters to your users’ needs and wants while helping you achieve your business goals.

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User Interview

Gather insights about users’ behaviours, desires, needs and motivations through user interviews.

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Personas

Personas are guides that help you identify different user types and reveal their specific motivations, needs, and pain points.

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Customer Journey

Get a clear visualization of how users accomplish goals or tasks, and their pain points throughout their journey with your product.

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Empathy Mapping

Interested in designing your product from an empathetic approach? Empathy mappings help you better understand their mindset and emotions of users.

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UX Audit

The UX audit consists of methods and tools used to analyze areas that require optimization, to improve user experience resulting in better customer satisfaction.

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Usability Testing

Test your product with your users to achieve specific goals with effectiveness and satisfaction, to ensure is it intuitive, convenient, and easy-to-use.

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